Beauty & the Beast: The Two Sides of Subscriber Retention
Update: 2025-06-17
Description
Subscriber retention has a soft side… and a sharp edge.
In this episode, I talk with Lydia Farmer from DIME Beauty about how they’ve built a retention machine that balances emotional loyalty with operational precision.
We cover:
– The retention levers DIME actually uses (and skips)
– Why retention isn’t just CX—it’s brand, ops, marketing, and more
– How DIME turns one-time beauty buyers into long-term subscribers
– Lessons learned scaling fast—and sustainably
Whether you’re a beauty brand or any brand with recurring revenue, this one will give you practical, real-world strategies for keeping the right customers longer.
📩 Subscribe to the newsletter: [https://newsletter.thesubscriptiondoc.com/subscribe](https://newsletter.thesubscriptiondoc.com/subscribe)
📲 Follow Lydia Farmer: https://www.linkedin.com/in/lydia-farmer-031908220/
📲 Follow Matt Holman: https://www.linkedin.com/in/matthewholman/
In this episode, I talk with Lydia Farmer from DIME Beauty about how they’ve built a retention machine that balances emotional loyalty with operational precision.
We cover:
– The retention levers DIME actually uses (and skips)
– Why retention isn’t just CX—it’s brand, ops, marketing, and more
– How DIME turns one-time beauty buyers into long-term subscribers
– Lessons learned scaling fast—and sustainably
Whether you’re a beauty brand or any brand with recurring revenue, this one will give you practical, real-world strategies for keeping the right customers longer.
📩 Subscribe to the newsletter: [https://newsletter.thesubscriptiondoc.com/subscribe](https://newsletter.thesubscriptiondoc.com/subscribe)
📲 Follow Lydia Farmer: https://www.linkedin.com/in/lydia-farmer-031908220/
📲 Follow Matt Holman: https://www.linkedin.com/in/matthewholman/
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