Retention Strategy, Not Just Tactics: What Most Subscription Brands Get Wrong
Update: 2025-10-14
Description
Most DTC brands treat retention like it’s just about sending emails or building flows. But if you’re not approaching retention with a real strategy, you’re leaving serious money on the table.
In this episode of Subscription Prescription, we hear directly from one of the best retention pros in the game: Sonja Grasser from Wellbel. She shares how to connect your data, improve your segmentation, and build habits that lead to long-term retention.
You’ll learn:
✅ Why most brands hire operators when what they really need is strategy
✅ How to fix generic messaging by segmenting into 3 key groups
✅ Why relying on one big subscription discount upfront can hurt your cohorts
✅ What metrics to actually track (like time-to-second purchase)
✅ How to use post-purchase and cancel flows to inform future strategy
✅ When and how to use email, blog content, and even SMS for subscription experience
This episode will help you think more holistically about retention and subscription performance beyond just your next campaign.
📩 Subscribe to the Subscription Prescription newsletter: https://newsletter.thesubscriptiondoc.com
#subscriptions #ecommerce #dtc #retentionmarketing #emailmarketing #dtcstrategy
In this episode of Subscription Prescription, we hear directly from one of the best retention pros in the game: Sonja Grasser from Wellbel. She shares how to connect your data, improve your segmentation, and build habits that lead to long-term retention.
You’ll learn:
✅ Why most brands hire operators when what they really need is strategy
✅ How to fix generic messaging by segmenting into 3 key groups
✅ Why relying on one big subscription discount upfront can hurt your cohorts
✅ What metrics to actually track (like time-to-second purchase)
✅ How to use post-purchase and cancel flows to inform future strategy
✅ When and how to use email, blog content, and even SMS for subscription experience
This episode will help you think more holistically about retention and subscription performance beyond just your next campaign.
📩 Subscribe to the Subscription Prescription newsletter: https://newsletter.thesubscriptiondoc.com
#subscriptions #ecommerce #dtc #retentionmarketing #emailmarketing #dtcstrategy
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