How Blind Barrels Built a Subscription People Never Want to Cancel
Update: 2025-09-02
Description
In this episode of Subscription Prescription, I sat down with the founder of Blind Barrels to unpack how they built a whiskey subscription that people can’t stop talking about and don’t want to cancel.
We explore how intentional curation, premium unboxing, and smart pricing can turn an average subscription into a meaningful experience. You'll hear real strategies for lowering churn, building community, and designing packaging that customers literally don’t want to throw away.
Whether you're running a box of supplements, wine, skincare, or digital goods, there’s a lot to learn from a brand that’s turning whiskey drinkers into lifelong members.
🔑 Topics we cover:
Turning curation into community
Why premium packaging is worth the cost
Handling churn with empathy (and precision)
Customer service lessons that create superfans
Growth without ad overspend
📦 Learn more about building and scaling your own subscription program: https://thesubscriptiondoc.com
🎧 Subscribe for more episodes like this every week. #subscriptions #ecommerce #retention #dtc #subscriptionbox #founderstory
We explore how intentional curation, premium unboxing, and smart pricing can turn an average subscription into a meaningful experience. You'll hear real strategies for lowering churn, building community, and designing packaging that customers literally don’t want to throw away.
Whether you're running a box of supplements, wine, skincare, or digital goods, there’s a lot to learn from a brand that’s turning whiskey drinkers into lifelong members.
🔑 Topics we cover:
Turning curation into community
Why premium packaging is worth the cost
Handling churn with empathy (and precision)
Customer service lessons that create superfans
Growth without ad overspend
📦 Learn more about building and scaling your own subscription program: https://thesubscriptiondoc.com
🎧 Subscribe for more episodes like this every week. #subscriptions #ecommerce #retention #dtc #subscriptionbox #founderstory
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