Why Your Customers Really Buy Subscriptions
Update: 2025-09-30
Description
Most subscription brands are solving the wrong problem. They build marketing around surface-level reasons, but never dig deep enough to uncover what actually drives purchase and repeat behavior.
In this episode, we hear directly from the master of behavioral marketing with Sarah Levinger. She breaks down three marketing lessons that have changed how you should think about acquisition and retention strategy:
📬 Subscribe to my weekly newsletter for retention strategy and actionable insights:
👉 https://newsletter.thesubscriptiondoc.com
👉 Follow Sarah Levinger and learn more about Tether: https://tetherinsights.io/ https://www.linkedin.com/in/sarahlevinger/
#subscriptions #ecommerce #retention #dtc #customerbehavior #lifecyclemarketing
In this episode, we hear directly from the master of behavioral marketing with Sarah Levinger. She breaks down three marketing lessons that have changed how you should think about acquisition and retention strategy:
- Why you should stop testing “angles” and start testing behaviors
- How customer observation reveals the truth behind usage and churn
- And why retention depends more on prompts than products
📬 Subscribe to my weekly newsletter for retention strategy and actionable insights:
👉 https://newsletter.thesubscriptiondoc.com
👉 Follow Sarah Levinger and learn more about Tether: https://tetherinsights.io/ https://www.linkedin.com/in/sarahlevinger/
#subscriptions #ecommerce #retention #dtc #customerbehavior #lifecyclemarketing
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