Behavioral Science Practices That Uncover Consumer Truths -- Leigh Caldwell // Irrational Agency
Update: 2023-11-16
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There's a human at both ends of every technology or product. Whatever category you operate in, there's already a human narrative around it, and it's your job to find how your brand's story fits into that. But how would you uncover these narratives? Listen to Leigh Caldwell, Co-Founder & Partner at Irrational Agency, as he discusses the behavioral science practices the biggest brands in the world use to discover consumer truths. Show Notes
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