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Blurring Boundaries: Human/Machine and What It Means for Brands

Blurring Boundaries: Human/Machine and What It Means for Brands

Update: 2018-08-30
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In this episode, co-hosts J. Walker Smith and Andrew Curry explore the imperative for brands to be more human in a digital age of information overload with Fritz Fridlund of Kantar TNS and the author of a new Kantar thought-leadership white paper on this subject called Blurring Boundaries.

Links

  • James Vincent: New study finds it's harder to turn off a robot when it's begging for its life - The Verge
  • Catalina Ruiz Parra: It's called vomit fraud. And it could make your Uber trip really expensive - Miami Herald 
  • Joichi Ito: Resisting Reduction: A Manifesto - JoDS
  • Kyle Findlay: How do you measure the quality of social influencer impact? - Kantar UK Insights

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Blurring Boundaries: Human/Machine and What It Means for Brands

Blurring Boundaries: Human/Machine and What It Means for Brands

Kantar Consulting