DiscoverThe Future of ConsumptionCOVID-19 Scenario Planning: Getting Ahead of Disruption
COVID-19 Scenario Planning: Getting Ahead of Disruption

COVID-19 Scenario Planning: Getting Ahead of Disruption

Update: 2020-04-23
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In this episode, host J. Walker Smith speaks with Kantar experts Don Abraham, Senior Partner and futures practice thought-leader, and Wayne Pan, Associate Director in the futures practice, about minimized the uncertainty of the coronavirus pandemic through scenario planning, in particular, using specific scenarios developed by Kantar that are freely available for companies to build plans reflecting the contingencies of the the outbreak, institutional reactions and consumer responses. 

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COVID-19 Scenario Planning: Getting Ahead of Disruption

COVID-19 Scenario Planning: Getting Ahead of Disruption

Kantar