Underscore: Talking Local

Update: 2018-11-13

Description

In our first edition of Underscore, supplemental interviews between our regular episodes, Jennie Roper of Kinetic Worldwide outlines an intriguing study with the Subway chain on what happens when you add local elements to outdoor advertising.

Comments

In Channel

COVID-19 Scenario Planning: Getting Ahead of Disruption

2020-04-2326:37

The Future of Marketing part 2 of 2

2020-03-0228:59

The Future of Marketing part 1 of 2 — When Disruption is SOP

2020-02-1228:11

Seeing the Future Through the Lens of Generations

2020-02-0528:26

The Sustainability Imperative

2019-01-3041:25

Books with Ideas Worth Considering

2019-01-1756:05

What Women Want

2018-12-2944:10

Uncomfortable Places — Where Growth is Found Today

2018-11-2146:24

Underscore: Talking Local

2018-11-1306:31

Location Matters: The Importance of Place in the Digital Age

2018-10-2945:54

Worthy Cause Marketing and the Barefoot Spirit

2018-10-0541:29

The Future of Work in an Age of Distraction

2018-09-1241:26

Blurring Boundaries: Human/Machine and What It Means for Brands

2018-08-3033:37

FragmentNation 2.0: Growth in Uncomfortable Places

2018-08-1639:16

The State of the Economy

2018-08-0246:06

Millennials vs. Centennials

2018-07-1101:04:51

Futures Thinking

2018-06-1349:24

Kantar Consulting at Cannes

2018-05-3051:58

Reflections on Tech

2018-05-2355:44

Purpose 2020 and Purpose-Led Businesses

2018-05-0252:02

00:00

#box-pro-ellipsis-176106601753091{-webkit-line-clamp:2;}Underscore: Talking Local

Underscore: Talking Local

Kantar Consulting

Underscore: Talking Local