Branding & Naming Guidelines: 10 Common Mistakes & How to Fix Them
Update: 2025-06-26
Description
In this episode, Mike Carr highlights the top ten mistakes companies make with branding and naming guidelines. He explains how long, rigid documents often go unused and how internal focus can alienate teams and confuse customers. Using examples from OpenAI, Intel, Xbox, BMW, and Toyota, he stresses the importance of flexible, customer-first strategies, clear quick-start guides, and dynamic, AI-powered tools that evolve with the market.
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