Naming Hacks for Success in the AI Age
Description
In this episode of Naming in an AI Age, Mike Carr shares 10 essential naming hacks to improve the success of any naming project. He emphasizes starting with the right mindset by asking who the name is truly for—usually not yourself—and what you want the name to do. Strategic thinking should precede AI use, which can otherwise become a crutch too early in the process. Team dynamics matter: remove negativity by encouraging advocacy, delay initial reactions, and gather independent, anonymous votes before discussion to reduce bias. AI can help with early trademark and linguistic checks, but not final legal clearance or accurate name testing, which still require real humans. Testing is vital because target audiences—not internal stakeholders—are the ultimate judges. Finally, when presenting a name, pitch it with passion, polish, and context to help others see its full potential, especially since new names are fragile and easy to dismiss without a compelling story.
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