USPTO Trademark Search Pros, Cons, and Watch-outs
Update: 2025-08-07
Description
Before picking a business or brand name, check the USPTO’s TESS database to see if it's already federally trademarked. The basic search finds exact matches, while the expert search digs deeper for phonetic or visual similarities and class-specific conflicts. Still, TESS doesn't show common law trademarks, state registrations, or domain/social media use. Since trademark law hinges on potential confusion, missing a similar name could jeopardize your brand. In today’s fast-paced world, consulting an IP attorney is the best way to ensure your name is clear and protected.
Disclaimer: We are not attorneys and do not provide legal advice. We always recommend consulting an IP attorney.
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