In this episode of the HD Your Biz podcast, host Jamie Palmer delves into the importance of speaking the language of potential clients using human design principles. [00:02 ] Jamie discusses the common challenges faced by experts who struggle to transition from a one-to-one practice to a one-to-many model, often due to their reliance on referrals and their use of technical language that potential clients may not understand. [00:37 ] She emphasizes the need for experts to adopt a marketer's approach by meeting clients where they are and speaking in terms that resonate with them. [03:06 ] Jamie uses human design as a framework to illustrate how experts can translate their expertise into language that potential clients can relate to, thereby improving their marketing and sales efforts. [07:05 ] She also provides a detailed explanation of how the nine defined centers in human design can support clients and offers practical examples of how to apply these principles in business. Jamie concludes by inviting listeners to join her Ideal Client Workshop for a deeper dive into these concepts. [18:06 ]

Calls to Action

1. Join the Ideal Client Workshop to learn more about translating expertise into client-friendly language. Ideal Client Workshop

2. Leave a review for the podcast to provide feedback on the content.

3. Jamie Palmer's new book: "The Human Design Client Compass" Get on my list to receive early access bonuses. 

Chapter 1: Introduction to the HD Your Biz Podcast 

• Summary: Jamie Palmer introduces the podcast and sets the stage for discussing how to speak the language of potential clients using human design.

• Timestamps: 00:02 - 01:00

Chapter 2: The Struggles of Experts in Business 

• Summary: Jamie discusses the common challenges faced by experts in transitioning from a referral-based business to a broader market. 

• Timestamps: 01:01 - 05:00

Chapter 3: The Difference Between Experts and Marketers 

• Summary: Jamie explains the distinction between experts and marketers, emphasizing the importance of speaking the client's language.

• Timestamps: 05:01 - 10:00

Chapter 4: Using Human Design to Connect with Clients

• Summary: Jamie uses human design as an example to illustrate how experts can better communicate with potential clients by avoiding technical jargon. 

• Timestamps: 10:01 - 15:00

Chapter 5: Translating Expertise Through Human Design 

• Summary: Jamie outlines how to use defined centers in human design to translate expertise into language that resonates with clients. 

• Timestamps: 15:01 - 25:00

Chapter 6: Practical Examples and Client Stories

• Summary: Jamie provides practical examples and client stories to demonstrate how to apply these concepts in real-world scenarios.

• Timestamps: 25:01 - 35:00

Chapter 7: Invitation to the Ideal Client Workshop 

• Summary: Jamie invites listeners to join the Ideal Client Workshop for deeper learning and practical application of the discussed concepts. 

• Timestamps: 35:01 - 40:00

Chapter 8: Conclusion and Call to Action

• Summary: Jamie concludes the podcast, encouraging listeners to leave reviews and tune in for the next episode. 

• Timestamps: 40:01 - 41:00

Actionable Advice

1. Speak the Client's Language

   • Avoid using technical jargon and instead use language that resonates with potential clients' experiences and problems. [06:51 ]

2. Identify the First Problem You Solve

   • Focus on the initial problem you solve for clients and use that as a starting point to communicate your value. [18:01 ]

3. Use Defined Centers as a Translation Tool

   • Leverage the defined centers in human design to translate your expertise into terms that are easily understood by your clients. [04:59 ]

4. Meet Clients Where They Are

   • Understand the level of awareness of your potential clients and tailor your communication to meet them at their level, whether they are problem-aware or solution-aware. [17:37 ]

5. Continuous Learning and Adaptation

   • Engage in workshops and training to refine your approach and stay updated on effective strategies for client communication and business growth. [18:06 ]

Defined Center Strengths Visual 

Complete Transcription Below *******

Jamie Palmer (00:02 ):

Hello, hello, hello and welcome to the HD or Biz podcast. I am your host, Jamie Palmer, and I am super excited to talk to you today about speaking the language of your potential client using your human design. So one of the things that I experience most frequently with clients who come into my world is that they are often in this space of they have the expertise. They've often tried to launch a course or a program and it's often fallen flat or it hasn't gone as well as they thought it would be, or they're fully bucked out in their practice, right? They've got a one-to-one practice and they want to start to transition out of that one-to-one practice. But ultimately, they are struggling to sell when the business isn't coming from a referral because primarily their business has been by referral or people actively searching for the thing that they have to offer.

(01:21 ):

And so when we think about this, I kind of think about this as there's two camps and there's overlap in those two camps. So we have the expert whose business is primarily developed through referral or people actively searching for the thing that the expert has and or there's these people who are experts who are looking out of the marketplace going, I'm more qualified than this person who's doing X, Y, Z, and I need to transition my business into more of a one to many model because these people who aren't as qualified are having more success than I am. And maybe it's coming from a place of fomo, but oftentimes it's also as a result of like I want to scale too because kind of running out of time. And so the problem that I have found, and one of the things that I support a lot of my clients with is this.

(02:28 ):

Am I wearing my expert hat or am I wearing my, for lack of a better term, marketer hat? And if we think about this in our own industry, it's really easy to look out at the industry and see that experts tend to speak their expertise, they speak the language that they know so well, the stuff that they can kind of do in their sleep that they take for granted that they're brilliant at. And then there's marketers. Marketers are really good at selling, but they aren't necessarily as good as the delivery aspect. They probably won't get you the same transformation as an expert would, but the problem is the expert doesn't, their language doesn't necessarily translate to the potential client. And so the potential client goes to the marketer because they're speaking the language of the potential client. And so I want to first just name that it's important to understand that this does not mean that you're doing any sort of bait and switch.

(03:50 ):

However, I'll use human design as an example here. If I show up to an event and people don't know what human design is and I start talking about strategy and authority and defined and undefined centers, I might as well be speaking a foreign language. And I think this is often what happens to people who have a level of depth and expertise. This is just their normal language. And ultimately, unless you are getting a client by referral or a client who's already done the research and the homework to understand that language, or at least have some understanding of that language, the potential client's going to go to the person who's speaking their speak. And so let's continue with human design as an example, right? So say you are having an issue where you are feeling like you have imposter syndrome. And if I'm saying, look, we can use your human design, solar plexus, this, that, the other, your defined centers or your undefined centers, and I'm talking all in this human design lingo and I'm saying we can use that as a way to treat your imposter syndrome.

(05:19 ):

And I'm spewing all this human design language to you. The person's probably not going to buy from me unless they were a referral. And if they were a referral, they're going to buy from me because they trust the person who referred them and they know that that person got the results or that referral that introduced The two is like, is it trusted source? And they're like, yep, I'll just hit the I believe button. Whereas if it's not by referral