The Necessary Ingredients for a Course, Group or Leveraged Business Model
Description
In this episode of the HD Your Biz Podcast, host Jamie Palmer introduces listeners to the HD Your Biz Catalyst experience, a program designed to help individuals leverage their human design in business. [00:55 ] Jamie shares insights from the Catalyst experience, discussing the importance of creating a sustainable and regenerative course or group business model. [11:09 ] She emphasizes the need for a clear, focused approach, starting with a single signature offering and iterating based on feedback. Jamie also highlights the significance of understanding the reality of building a course business, including the necessary ingredients, optimal pricing strategies, and the importance of consistent marketing. She provides practical advice on how to navigate the transition period, manage time effectively, and ensure the course meets the needs of different learners. [19:31 ] Jamie concludes by encouraging listeners to consider their passion for teaching and creating before committing to a course business model. [45:48 ]
Calls to Action & Related Links:
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HD Your Biz Catalyst Report: humandesignyourbusiness.com
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HD Your Biz - Catalyst Experience: hdyourbiz.com
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Sign up for the three-part business design series via the link in the show notes.
- Business Ecosystem Builders Planner: learn.jamielpalmer.com
- Reality Check Resource:
Actionable Advice
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Focus on One Signature Course: [15:31 ]
- Commit to developing and refining a single course offering rather than spreading efforts across multiple programs. [15:58 ]
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Understand the Reality of Course Creation:
- Be prepared for the time and effort required to build a successful course, including the initial lack of profitability and the need for continuous improvement.
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Develop a Robust Sales Page:
- Ensure your sales page is comprehensive and takes potential clients on a journey, addressing their needs and concerns effectively. [38:44 ]
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Consistent Marketing:
- Maintain regular marketing efforts to build and engage your audience, ensuring a steady flow of potential clients for your course. [44:42 ]
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Evaluate Your Passion for Teaching:
- Reflect on whether you genuinely enjoy teaching and creating content, as these are critical components of running a successful course business. [44:31 ]
Timestamped Chapters and Sections
Chapter 1: Introduction to HD Your Biz Podcast [00:26 ]
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Summary: Jamie Palmer introduces the HD Your Biz Podcast and shares her excitement about the Catalyst experience. [00:36 ]
Chapter 2: Overview of HD Your Biz Program [07:20 ]
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Summary: Jamie discusses the evolution of the HD Your Biz program and the introduction of the HD Your Biz Catalyst Report. [07:20 ]
Chapter 3: The Catalyst Experience [05:25 ]
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Summary: Jamie explains the Catalyst experience, its purpose, and how it helps business owners leverage human design in their business. [06:07 ]
Chapter 4: Ingredients for a Course Business
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Summary: Jamie shares the necessary ingredients for creating a successful course business, including mindset, planning, and pricing strategies.
Chapter 5: Building and Marketing Your Course [44:59 ]
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Summary: Jamie emphasizes the importance of balancing course creation with marketing and provides tips on how to effectively sell your course. [44:31 ]
Chapter 6: Optimal Pricing and Iteration [41:19 ]
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Summary: Jamie discusses how to determine optimal pricing for your course and the importance of iterating based on feedback. [43:37 ]
Chapter 7: Commitment and Consistency [16:45 ]
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Summary: Jamie highlights the need for commitment and consistency in teaching, creating, and marketing a course business.
Chapter 8: Reality Check and Audience Size [51:15 ]
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Summary: Jamie provides a reality check on audience size and expectations for course enrollments. [51:17 ]
Chapter 9: Conclusion and Next Steps
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Summary: Jamie concludes the episode and previews the next topic on business models that aren't courses. [10:50 ]
****** Complete Transcription Below ******
Are you ready to tune up the definition in your life and business using your unique human design blueprint? If you want to activate your business genius, build a life on your terms and spark more joy, abundance, and flow, then stay tuned. I firmly believe that if each one of us can embody and become who we are meant to be, the world will be a better place. I am your host, Jamie Palmer, and this is the HD Your Biz Podcast. Hello, hello, hello and welcome to the HDU Biz Podcast. I am your host, Jamie Palmer, and I am super excited to give you a taste of the catalyst experience today. Today I'm going to be sharing a recording from the private podcast of the HGU Biz Catalyst experience. This is a new, well, it's not really new for those of you who've been around for a minute, that the HDU Biz program was the first program I launched when I started this iteration of my human design and business. However, the HDU Biz program, I continue to tweak and hone and make it the best possible experience for those who enter into it.
(01:40 )
And today I'm going to give you a taste of what that's like, and I'm giving you a taste of what that's like because I also think one of the things that I've become aware of, so last year, last October, I launched what's called the HD or Biz Catalyst Report. And essentially it is a report for you to leverage human design in your business and it's tailored to your design and it's essentially like a resource for you to print out and have at your desk and used for website copy and business offers and all these different aspects of your chart and yourself. It is part human design, it's part human design and business, but it's a resource. So I launched these back in October and I've written a couple of hundred of them since then. And if you're interested in ordering one, you can check them out at human design your business.com.
(02:53 )
And I've written a couple hundred of these by now and the, we asked some questions about what do you want more of? What do you want less of? What do you want your life to look like? So many of the people in the onboarding, a plethora, like an overwhelming amount of people, said that they wanted a course or some sort of leverage business model. And it got me to thinking, okay, all these people want a course or a leveraged business model. And simultaneously there was a lot of like, well, I don't necessarily like to market or I don't necessarily like to teach. And it got me thinking that why? Well, one, why does the online business industry sell us on the belief that the only way to scale our business or to build our business is to have have a course or have to have a group program?
(04:05 )
Two, it got me to thinking that what most people want is a lifestyle business, a business that supports their lifestyle. So many people, and this is me too, so many people want to work 25, 30 hours a week, five hours a day, and then have time and space to live the life that they want to live. And while you absolutely can do that with a course or a leverage business, you can also do that working. And this is not like, I don't want to go on a tangent about that. What I do want to say though is that I think there is a mismatch in the collective belief around what it takes and what's necessary to actually build a course or leverage business model, particularly if you want to have one that's $500,000 a year or a million dollars a year, what that actually takes and what you actually have to endure or grow through or go through in order to make that happen.
(05:25 )
And so today, I'm going to share with you the ingredients necessary for a course business, and I'm going to share some examples of things that have happened with me with my clients, kind of like the mindset that you need in order to actually create the foundation for a course group or leveraged model, because I believe there is this massive expectation gap or expectation mismatch between what people think needs to happen versus what actually needs to happen. And so what I am doing today is sharing one of th