Build Your Brand From the Inside Out: Why Strategy Has to Come Before Design
Update: 2025-05-15
Description
What good is a beautiful brand if nobody gets it?
In this episode, I’m joined by brand strategist and designer Joel Sousa to break down what brand strategy is and why it needs to come before design if you want to create a brand that turns heads and converts.
We talk about why your logo is just the tip of the iceberg, how to avoid looking like every other service provider in your niche, and what it really means to build your brand from the inside out.
What we cover in this episode:
- Why your visuals should be shaped by strategy, not just vibes
- How to stand out without following every trend
- Why every touchpoint with your audience (from your consultation call name, to your IG bio) all shape how your brand is perceived
- A wild story about a tap water pop-up that proves the power of brand perception
Connect with Joel:
- Instagram - https://www.instagram.com/brandwithjoel/
- LinkedIn - https://www.linkedin.com/in/joel-branding-strategist-designer/
- Website - https://growingdesign.pt/
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