What If I Told You Bad Clients Are a Brand Problem?
Description
People love to say, "just set better boundaries" when you're dealing with problem clients. But what if I told you those problem clients might actually be your brand's fault?
Because no client thinks they're a problem client. They assume they're the perfect fit based on how you presented yourself. And if your messaging is fuzzy, they're filling in the blanks with their own assumptions, which rarely works in your favor.
In this episode, I'm breaking down why being booked out doesn't mean anything if every client on your roster has you fantasizing about a career change, and what you need to shift in your brand to start attracting clients who light you the hell up instead of draining you dry.
EPISODE HIGHLIGHTS
→ Reactive vs. proactive brands
→ The messaging audit you need to do right now
→ How showing your values and process in your content does the heavy lifting of pre-qualifying clients for you
→ Why being booked out with the wrong clients just means you're burnt out
→ The difference between setting boundaries with best-fit clients vs. bad-fit clients
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