How to Humanize Your Brand Through Story-Driven Video Content
Update: 2025-05-08
Description
If your business's video content feels flat, forgettable, or just kind of...lame? You’re probably missing the most important ingredient: you.
In this episode, I’m joined by two-time Emmy Award-nominated Director of Photography and Producer Tom Langan to discuss why most business videos fail to make people care and how to shift from surface-level, trend-chasing content to a story-driven strategy that actually makes people care.
We talk about how to create content that feels like a person, not a pitch, why you don’t need a “crazy life” to tell great stories, and how to use your everyday experiences to build trust, connection, and a brand people actually remember.
Here’s what we cover:
- What it actually means to humanize your brand (beyond “just showing your face”)
- How to build emotional connection without oversharing or veering off-brand
- The mindset shift that makes showing up on camera 10x easier
- Simple storytelling tricks for turning everyday moments into magnetic content
- Why chasing trends keeps your brand forgettable (and what to do instead)
- The underrated role of video in building trust and long-term brand equity
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