Build vs Buy: How Product Managers Make the Call
Update: 2025-09-09
Description
In this episode of The Product Handbook, we unpack the classic build vs. buy decision — one of the most strategic choices a product manager can face.
You’ll learn:
- How to decide when to build custom solutions and when to buy off-the-shelf or SaaS tools
- The trade-offs between speed, cost, control, and long-term differentiation
- How to factor in total cost of ownership, vendor lock-in, and roadmap flexibility
- Why commodity features are usually better bought, while differentiating ones may be worth building
- Practical frameworks for aligning this decision with your company’s strategy and goals
If you’ve ever debated whether to build something in-house or bring in a vendor, this episode gives you the tools and mindset to make the choice with confidence.
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