When to Pivot: Strategy, Execution, and Communication
Update: 2025-10-01
Description
In this episode of The Product Handbook, we explore the art of the startup pivot — when to make one, how to do it well, and why timing is everything.
You’ll learn:
- The difference between iterating and pivoting, and the signals that show when a pivot is needed
- Common warning signs — from stalled growth to churn to poor product–market fit
- How to execute a pivot with data-driven validation and full commitment
- Best practices for communicating the pivot to investors, stakeholders, and your team
- Pitfalls to avoid, like pivoting too late or making changes that don’t go far enough
If you’ve ever wondered how startups turn near-failures into fresh opportunities, this episode gives you the playbook for recognizing when to pivot — and how to do it with clarity and confidence.
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