Data Products: From Analytics Layers to Self-Serve BI
Update: 2025-09-16
Description
In this episode of The Product Handbook, we dive into data products — how they’re built, managed, and scaled to turn raw data into actionable insights.
You’ll learn:
- What makes data products unique and how the role of a data PM differs from a traditional PM
- The building blocks of modern data products: analytics layers, semantic models, and self-serve BI
- Why data quality, governance, and packaging matter for adoption and trust
- How to understand user needs and design data products that people actually use
- Future trends shaping the space, from data democratization to AI-powered analytics and digital product passports
If you’ve ever wondered how to move beyond dashboards and create real business impact with data, this episode gives you the playbook for managing data products with confidence.
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