The Mom Test: Talking to Customers the Right Way
Update: 2025-09-11
Description
In this episode of The Product Handbook, we unpack the lessons from The Mom Test — the essential book on how to talk to customers and avoid the traps of misleading feedback.
You’ll learn:
- Why most customer conversations go wrong — and how polite lies or vague opinions distort product discovery
- The principles of The Mom Test for asking better questions that focus on real behavior and real problems
- How to avoid hypothetical “would you use this?” answers and uncover insights you can actually act on
- Practical tips for structuring interviews, picking the right customer segments, and spotting patterns in feedback
- How these skills help PMs de-risk early ideas, sharpen product discovery, and build things people truly need
If you’ve ever struggled to get honest, useful insights from customers, this episode gives you the tools to turn conversations into reliable data for smarter product decisions.
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