This exciting podcast episode dives into the world of Katelin & Ella, the co founders of Australia's first membership based skin clinic. We discuss their journey as female entrepreneurs, the challenges of navigating social media criticism, and the innovative business model they created to make skincare more accessible.

The conversation delves into their funding journey, the importance of customer feedback in their rebranding efforts, and the strategic changes they are implementing to enhance their services and customer experience. 

We discuss the importance of complementary skill sets, and the dynamics of maintaining a friendship while running a business whilst maintaining boundaries. 

We also speak to their new venture, Skimchi, their OWN skincare line which focuses on mixing Korean & Western skin methodologies.

Chapters

00:00 Introduction

03:00 Navigating Social Media Criticism

05:46 The Birth of Fayshell: A New Business Model

11:57 Funding and Pitching the Idea

17:49 Rebranding and Customer Feedback

24:10 Implementing Changes and Future Plans

26:23 Navigating Pressure and Decision-Making as Co-Founders

29:10 Complementary Skill Sets and Co-Founder Dynamics

30:53 Establishing Boundaries in Work and Friendship

32:39 Innovative Marketing Strategies for Growth

42:34 Launching a New Skincare Brand: Skimchi

More information:

Fayshell: https://www.instagram.com/fayshell.au/?hl=en

Sophie Hood: https://www.instagram.com/sophiehood1/

Belle Maartensz: https://www.instagram.com/bellemaartensz/?hl=en