Summary

In this episode, the founder of Maison Essentiele, Liv Keonnecke, shares her journey building a fashion business within the Australian retail environment.

We discuss the evolution of the brand from a sleepwear focus to a direct-to-consumer model, emphasizing the importance of community engagement and customer interactions. We delve into various elements of the fashion industry, focusing on seasonal collections, influencer partnerships, sales strategies, sustainability, and the journey of starting and scaling a business.

We LOVED having Liv on and think there are so many tangible take aways from this episode, particularly if you are interested in the behind the scenes of scaling a brand.

Chapters

00:00 Introduction to Maison Essentiele

03:02 Customer Interactions and Challenges

05:56 The Evolution of Maison Essential

11:53 Building a Direct-to-Consumer Brand

19:04 Community Engagement and Brand Awareness

23:51 Retail Store Dynamics and Seasonality

27:36 Seasonal Collections and Strategic Drops

30:27 Influencer Partnerships and Gifting Strategies

31:45 Sales, Discounts, and Consumer Behavior

35:18 Sustainability in Fashion: A Double-Edged Sword

39:49 Starting a Business: Financial Insights and Resourcefulness

45:01 Retail Experience: Feedback and Adaptation

51:05 Future Goals: Expansion and Community Engagement

As always - please follow us on:

Sophie Hood: https://www.instagram.com/sophiehood1/?hl=en

Belle Maartensz: https://www.instagram.com/bellemaartensz/?hl=en

Liv Keonnecke: https://www.instagram.com/livkoennecke/