In this episode of 'Don't At Me', Sophie discusses the challenges and insights of being a female founder in the tech industry with Bridget Gale, the co founder of Hello Darling, a new age dating app where you FRIEND swipes for you.

They explore the dynamics of gender in business, the innovative concept behind the dating app Hello Darling, and the marketing strategies employed to engage users.

The conversation also delves into the importance of user feedback, the unique demographics of their user base, and the significance of maintaining healthy co-founder relationships while navigating the fundraising landscape.

 

In this conversation, the speakers delve into the challenges and triumphs of balancing parenting with running a business. They discuss a significant collaboration with EmRata that boosted brand awareness, the importance of mental health and therapy in navigating motherhood, and the insights gained from the dating world.

 

This is a must listen:

Hello Darling: https://www.instagram.com/myhellodarling/?hl=en

Bridget Gale: https://www.instagram.com/bridgettegale_/?hl=en

Sophie Hood: https://www.instagram.com/sophiehood1/

 

Chapters

00:00 Introduction to the Podcast

03:07 Navigating Gender Dynamics in Tech

06:06 The Concept Behind Hello Darling

08:48 Challenges of Transitioning Industries

12:02 Marketing Strategies for a New App

14:56 User Feedback and App Development

18:01 Understanding User Demographics

20:55 The Importance of Co-Founder Relationships

24:06 Raising Funds and Overcoming Doubts

29:52 The Unicorn Dad: Parenting and Business Balance

32:02 Collaborating with EmRata: A Game Changer

34:49 Navigating Motherhood: Mental Health and Business

38:50 Therapy and Mindset: A Journey to Balance

40:56 The Dating App Landscape: Insights and Experiences

44:07 Building a Brand: Marketing Strategies and Partnerships

53:49 Resilience in Business: Lessons Learned