This week we have serial entrepreneur and Australia's most recongisable woman in business, Janine Allis, the founder of Boost Juice and more recently Yo-Chi. You may remember Janine from OG Australian Shark Tank, Celebrity Survivor, Food Stars with Gordon Ramsay amongst many other TV & social appearances. 

In this engaging conversation, Janine Allis shares her insights on navigating online criticism, the importance of a positive mindset, and her journey with Yo-chi and Boost Juice. She discusses the significance of community in business, the role of staff culture, and the innovative marketing strategies that have contributed to Yochi's resurgence. 

The discussion also covers effective marketing strategies and the importance of building a strong brand identity, particularly in competitive markets. 

She is a wealth of knowlege and we are so glad she spent the time with us to impart some truth bombs we really needed to hear as we are both growing our businesses. 

Chapters

03:04 Navigating Online Criticism
06:00 Business Ventures and Mentorship
08:59 The Rise of Yochi
12:01 Creating a Community Experience
15:06 Staffing and Company Culture
17:49 TikTok Strategy and Viral Marketing
20:54 Winging It and Embracing Opportunities
23:49 Growth and Future of Yochi
27:33 Maintaining Authenticity in Growth
30:42 Insights from Shark Tank Experiences
33:41 Understanding Business Failures
35:30 Navigating Economic Challenges
39:03 Building a Strong Brand Identity
42:44 Effective Marketing Strategies for Growth
49:16 Navigating Sensitivity and Resilience
51:47 Balancing Personal Challenges with Business Growth
53:49 Embracing Problem-Solving as a Strength
56:26 The Importance of Friendships and Boundaries
01:01:08 Honesty in Leadership and Feedback
01:02:54 Creative Marketing Strategies for Product-Based Businesses

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