How Tor Minell gained 2.7M food fans in under 2 years
Description
Don’t @ Me, hosted by Sophie and Belle—two female founders in the growth stage of their businesses—offers an unfiltered look at the balancing act between business, social life, and mental health.
Our first guest - Victoria Minell or better known as @recipesbyvictoria on Instagram & Tik Tok has built 2.7M followers combined across both platforms in under 2 years, an INSANE feat. She was also recently nominated for Tik Tok Food Creator of the year.
She unpacks how she has always been food obsessed, her journey from marketing manager at Bumble to her own Recipe Empire and what EXACTLY is working with her content that makes people want more. She now has >100,000 subscribers to her substack where she posts 20 new, easy, creative recipes every month https://recipesbyvictoria.substack.com/subscribe and is getting some of the best brand deals going around.
Tor has never been podcasted and her story is incredible - she tells us tangible tips and tricks with how to grow across both Instagram and Tik Tok and also spills the tea on what working with an agent is really like and when you need one.
Hosts: Sophie Hood & Belle Maartenz
@sophiehood1
@bellemaartensz
United States
