Building Brand Identity and Reputation through PR with Eve Anderson from Eden Communications
Update: 2024-03-19
Description
In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public.
In today's episode, you'll learn:
- The role of PR in eCommerce
- Strategies for effective PR
- Differentiating between PR and marketing
- Handling PR challenges
- The importance of crisis management
- Tracking PR success
- The value of PR.
Links from the show:
- Bright Red Marketing Episode 60
- Eden Communications Website, Instagram, and TikTok
- Book Recommendation: Why Didn't Anybody Tell Me This Sh*t Before?": Wit and Wisdom from Women in Business by Marcella Allison and Laura Gale
- Podcast Recommendation: Not Too Cool 4 School by Dylan Howard
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