Navigating Business in an Untapped Market & Maximising PR Opportunities with Rachel Crawford from Harlow Harry
Update: 2023-10-31
Description
This week, we explore the fascinating journey of Harlow Harry, a brand that offers luxury dog perfumes and grooming products. In telling their story, Co-Founder Rachel Crawford offers valuable insight and lessons. As an e-commerce success story, this episode serves as a lesson in creativity, persistence, and how to turn a simple idea into a thriving business.
In today's episode you'll learn:
- Considering MOQs (Minimum Order Quantities) when manufacturing pet products and starting small to test market demand.
- The value of testing and trying various marketing channels, including TikTok, Google Ads, and email marketing.
- How to secure PR opportunities and also considering the services of a publicist.
- The importance of user-generated content (UGC) for e-commerce, whether it's from customers or influencers.
- Maintaining a healthy balance in a business partnership with a friend.
- The need to give marketing strategies and platforms time to prove their effectiveness before making conclusions.
- The benefits of creating a structured daily routine and blocking time in the diary for focused work.
Links from the show:
- Book Your Free Strategy Session!
- Bright Red Marketing Episode 51
- Harlow Harry Website, Facebook, Instagram,and TikTok
- Use code 'Bright Red 15' for 15% off!
- Podcast Recommendations: Shameless, The Mindset Mentor, and The Lazy CEO
See omnystudio.com/listener for privacy information.
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