Building a Brand Committed to Sustainability and Social Impact with Kelly Barrett from Underwear for Humanity
Update: 2023-10-16
Description
Welcome to another enlightening episode of the Bright Minds of e-Commerce. In today's conversation, we sit down with Kelly Barrett, the visionary founder of Underwear for Humanity. As an advocate for sustainability, Kelly has taken e-commerce to new heights with her profound commitment to ethical and eco-conscious practices. In this episode, we delve into the fascinating journey of Underwear for Humanity, Kelly shares her experiences, challenges, and triumphs, offering key takeaways for e-commerce entrepreneurs.
In today's episode you'll learn:
- The importance of approaching business with a thoughtful and deliberate mindset, avoiding rushed decisions.
- Why sustainability should be a top priority for your brand and how to prioritise it even if it means facing delays.
- The journey towards B Corp certification and the benefits of working with a consultant in this process.
- Strategies for educating your customers about sustainable practices and managing their expectations, fostering a cultural shift.
- How to implement recycling initiatives and the impact of repurposing old underwear and bras.
- Incorporating socially regenerative business practices, from working with underrepresented suppliers to ethical manufacturing and fair wages.
- The concept of one-for-one donations and how it leads to continuous charitable contributions.
- The idea of living in "flow" in business, embracing possibilities, and avoiding excessive control.
- Embedding sustainability in various aspects of your business, including sourcing, supplier relationships, office practices, and charitable initiatives.
Show Notes:
- Book Your Free Strategy Session!
- Bright Red Marketing Episode 49
- Underwear for Humanity Website, Facebook, and Instagram
See omnystudio.com/listener for privacy information.
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