Strategies for Success: Mastering Email Marketing for eCom Businesses with Priya Radia from Flow Butler
Update: 2023-10-23
Description
Let's delve into the world of email marketing, a crucial tool for e-commerce businesses. Our return guest Priya Radia, from Flow Butler, shares her expertise and unravels the strategies that can help you master this powerful marketing tool. Whether you're an e-commerce entrepreneur or an experienced marketer, Priya's insights will provide you with actionable tips and a fresh perspective on optimising your email marketing efforts Tune in and learn how to enhance your email marketing game and take your e-commerce business to the next level!
In today's episode you'll learn:
- Conducting A/B testing to refine messaging and uncover customer preferences.
- Experimenting with different messaging and offers, particularly during non-peak seasons to get ready for a busy period.
- The importance of creating email flows to nurture and convert customers as an e-commerce business.
- Tailoring the quantity and content of emails based on the buyer's journey and customer behaviour.
- Understanding personalised messaging to address various customers.
- Leveraging path length and time lag reports in Google Analytics to analyse the customer journey and optimise email flows.
- Seeking assistance to set up email marketing and evaluating your business's stage and performance.
- Crafting compelling offers that incorporate mental triggers e.g scarcity and urgency to boost your average order value.
- Enhancing connections by using plain text emails.
Links from the show:
- Book Your Free Strategy Session!
- Bright Red Marketing Episode 50
- Flow Butler Website - Offer: Bright Red for 20% off your 1st month!
- Flow Butler Instagram
- Book Recommendation: The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
See omnystudio.com/listener for privacy information.
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