Running a business on sticky notes, late nights, and last-minute decisions? I’ve been there. In this episode of Rocky Mountain Marketing, I sit down once again with my operational other half and COO, Shawn Quintero, to share the behind-the-scenes journey of turning Next Step Social & Podcasting from a founder-dependent business into a scalable, framework-driven company.

We get real about what it takes to stop doing it all and start leading intentionally. From the CEO-COO relationship, to daily huddles, GWC evaluations, and how we use the Entrepreneurial Operating System (EOS) to guide every move—we're pulling back the curtain on the systems and rhythms that power sustainable growth.

Whether you're a solopreneur with a team or a visionary ready to scale, this episode is your blueprint.

In this episode, we discuss:

• The turning point when we shifted from solopreneurship to a true business model
• How hiring for growth (not relief) changes everything
• What it really means to become a CEO vs. just being a founder
• Why EOS became our growth framework
• How we run our business with vision, data, and process clarity
• Daily huddle structure that keeps our team aligned and efficient

Chapters:

00:00:00 Introduction to Business Scaling

00:00:00 Introduction to Business Scaling

00:03:00 Transitioning from Solopreneurship

00:06:00 Strategic Hiring and Systematization 

00:09:00 Understanding EOS and Its Components

00:12:00 Building a Strong Business Partnership

00:15:00 The Role of Vision and Delegation

00:18:00 Implementing Daily Huddles and GWC Test

00:21:00 The Importance of Complementary Skills

00:24:00 Maintaining Alignment and Communication

00:27:00 Scaling with Structure and Systems

00:30:00 Conclusion and Call to Action

Visit Shawn Quintero online:

LinkedIn: https://www.linkedin.com/in/heyshawnq/

Facebook: https://www.facebook.com/HeyShawnQ/

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

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