Every time Austin Armstrong joins me on the show, he’s leveled up—and this time is no different. From billions (yes, billions) of organic views to launching tools like Syllabi and ThreadMaster, Austin’s name is now synonymous with AI-powered content creation and repeatable virality.

In this episode, we dive into the systems, frameworks, and mindset behind Virality—his new book that breaks down how to stop chasing vanity metrics and start building real business leverage with your content.

You’ll hear about:

• Why “stop chasing views” is his first message
• The power of thinking like a business owner who creates content—not just a content creator
• His START Video Framework for strategic posts
• How he uses AI tools to create 20+ pieces of content a day (without burnout!)
• The leverage behind vanity metrics when paired with the right backend strategy
• A practical AI prompt you can copy to generate a 30-day content plan

Austin also unpacks what’s actually working right now on social—and how you can implement the same systems to grow your brand, your revenue, and your reach.

If you’re tired of posting with no results, this episode is for you.

Visit Austin Armstrong online:

Website: https://syllaby.io/

Facebook: https://www.facebook.com/Owwstin/

Virality! (Book): https://a.co/d/4UnuJ0x

Threadmaster.AI: https://threadmaster.ai/

Youtube: https://www.youtube.com/@SocialtyPro

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

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