In this episode of Rocky Mountain Marketing, I sit down with Kelly Schuknecht, founder of Two Mile High Marketing and a personal branding strategist, to unpack what it really means to build an authentic brand in today’s AI-saturated world.

Kelly shares how she accidentally built her personal brand over 15 years ago, and how that journey led her to help other professionals turn their expertise into influence. We dive into the importance of authenticity, how AI tools like ChatGPT and Quso can elevate your voice—not replace it—and why your story still matters more than ever.

We also explore:

• What the “Authority X-Factor” is and how to find yours
• Why AI-generated content lacks the human touch
• How to use AI tools the right way for repurposing your content
• Whether writing a book still holds power in building thought leadership (spoiler: YES)
• Tactical tips to grow your personal brand using speaking, podcasting, and LinkedIn

Timestamps:

00:00 Introduction to AI and Personal Branding

00:24 Welcome to Rocky Mountain Marketing

00:54 Meet Today's Guest: Kelly Schuknecht

01:25 The Importance of Personal Branding in the Age of AI

02:36 Kelly's Journey to Personal Branding

04:14 Challenges in Defining Personal Brand

08:47 The Role of AI in Content Creation

14:56 AI Tools for Personal Branding

18:51 The Power of Writing a Book for Personal Branding

25:06 Getting Started with Personal Branding

28:40 Conclusion and Final Thoughts

Want to know if your personal brand is working for you? Take Kelly’s Thought Leadership Scorecard at twomilehighmarketing.com

Visit Kelly Kelly Schuknecht online:

Website: https://kellyschuknecht.com/

LinkedIn: https://www.linkedin.com/in/kellyschuknecht/

Youtube: https://www.youtube.com/kellyschuknecht

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

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