DiscoverThe DTC InsiderBuilding a Golf Brand for Everyday Players
Building a Golf Brand for Everyday Players

Building a Golf Brand for Everyday Players

Update: 2025-07-18
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In this episode of The DTC Insider podcast, Brian Roisentul sits down with Jordan Lunetta, founder of Odin Golf. They discuss the mission of Odin Golf as a brand for everyday golfers, Jordan's transition from tech to the golf industry, and the cultural differences between the US and Europe. Here’s a glimpse of what you’ll learn:

  • Jordan's Background in Tech and Transition to Golf
  • Cultural Differences: US vs. Europe
  • Exploring the Importance of Travel and Perspective
  • Navigating Business in Europe: Insights for American Brands
  • Localization Challenges in European Markets
  • Identifying Key Markets in Europe for Business
  • Building Community Beyond Products
  • Creating Unique Experiences for Customers
  • Engaging Customers Through Events


For more episodes of The DTC Insider podcast, head on over to http://www.thedtcinsider.com/


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This episode is brought to you by ⁠BSR Digital⁠.


BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.


To learn more about BSR Digital:

👉 Visit their website: https://www.bsrdigital.com/

👉 Book a call: https://calendly.com/brianroisentul/discovery-call-30min

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Building a Golf Brand for Everyday Players

Building a Golf Brand for Everyday Players

Brian Roisentul