In this episode of The DTC Insider, Brian Roisentul sits down with Dr. Christine Colamonico, co-founder of Jope (Joy of Pets). Jope is a science-backed pet supplement brand created by two veterinarians on a mission to improve animal health.

We discussed:

• The origin story of Jope and how her dog inspired the brand

• Transitioning from veterinary practice to entrepreneurship

• Building a science-backed product in an unregulated supplement market

• Growing a DTC pet brand through Meta ads and customer loyalty

• Challenges of scaling in a changing e-commerce landscape

• Why customer experience and education are at the core of Jope's retention strategy

• The pros and cons of launching with one hero product

• Expanding from dogs to cats: product diversification and strategic timing

• The power of calling customers and building genuine relationships

• Lessons on patience, resilience, and staying authentic as a first-time founder

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