In this episode of The DTC Insider podcast, Brian Roisentul sits down with Shraysi Tandon, founder and CEO of Kidsy. Shraysi shares her unique journey from being a business journalist to leading a startup focused on sustainability and e-commerce.

Here's a glimpse of what you'll learn:

• Shraysi's journey from journalism to entrepreneurship

• Storytelling for effective leadership and communication

• Lessons from high-stakes journalism

• The origin of Kidsy from personal parenting experiences

• Importance of market validation

• Financial fundamentals for sustainable growth

• Evolving marketing strategies with consumer behavior

• Using AI tools for productivity and efficiency

• Building and leading a remote team

• Sustainability’s impact on consumer decisions

--

This episode is brought to you by ⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠.

⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠ helps e-commerce brands grow by aligning their paid ads and email marketing strategies with their broader business goals, so every campaign drives profitable, strategic growth.

To learn more about BSR Digital, ⁠⁠⁠⁠visit their website⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠here⁠⁠⁠⁠.