CBP 289: How to Rise Above Cash-Based Competition
Description
Competition in the Cash-Based PT world is rising—fast.
If it feels like new Private-Pay practices are popping up every month in your area, you're not imagining it. Clinicians are leaving insurance jobs, jumping Out-of-Network, and launching Cash-Based practices at the fastest rate we've ever seen.
So here's an inconvenient truth:
Longer, One-on-one sessions are no longer a differentiator.
Every cash practice offers that now.
So in this episode, I walk a Mastermind member through how to stay confident, stay full, and stay ahead—without burning out or obsessing over competitors and the things they can't control or influence.
What You'll Learn Today
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The 3 things every practice MUST excel at to outcompete in 2026
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Why obsessing over new competitors only slows your growth
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The mindset shift that top owners use to stay motivated
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The #1 differentiator in a market full of long one-on-one sessions
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How to create a culture that patients never want to leave
USEFUL INFORMATION:
Check out our course: Cash-Based Practice Mastermind
United States
