In this episode of Strength 101, Nick tackles one of the most common questions in fitness: Can kettlebells actually build muscle? As the owner of a gym that runs entirely on kettlebells, he breaks down how this minimalist approach became a strength-building success story.

From the early days of experimenting with nothing but kettlebells to lessons learned training firefighters, Nick shares how this single piece of equipment can do it all — from deadlifts and squats to presses and rows. He also calls out the internet’s obsession with flashy “kettlebell tricks” and explains what actually drives muscle growth: load, intensity, and consistency.

Whether you’re a coach, a seasoned lifter, or just someone wondering if that 35-pound bell in the corner is worth picking up, this episode proves that when used right, kettlebells can be one of the most effective (and underappreciated) tools for building serious muscle.

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