Can You Afford to Manufacture Your Idea? Budget Truths from Idea to Mass Production
Update: 2025-12-05
Description
Adrian is joined by Sofeast Group Head of New Product Development, Paul Adams, to unpack the brutal truth behind the question: “Can you actually afford to manufacture your new product idea?”
They bust some of the most dangerous myths (like “MOQ × unit price is my total cost” and “we’ll fix reliability later”), then walk through Sofeast/Agilian’s 6-phase NPI process for electromechanical products and show how your budget is really consumed; from feasibility and prototyping through to tooling, pilot runs, and mass production. If you’re planning to launch a new product, this episode is your reality check and roadmap.
Episode Sections:
- 00:00 – Intro & who this episode is for
- 07:02 – Mythbusting: YouTube & “$10k product launch” myths
- 12:13 – The Sofeast/Agilian 6-phase NPI process
- 21:18 – How your budget is split across the phases
- 29:00 – What to expect in each phase & readiness checks
- 37:31 – Tooling, NRE, and why half a tooling budget is worse than none
- 43:42 – Budgeting properly and adding contingency
- 45:21 – Call to action & how Sofeast/Agilian can help
Related content...
- How to Calculate the Cash Needed to Prototype & Launch your New Product
- Why does new product development take so long?
- What is an NRE Cost (Non-Recurring Engineering)?
- 10 Factors Affecting Electronic Product Design Costs
- Costs and Milestones to go from Product Concept to Market?
- The New Product Development Process in Electronics
- New Product Development In China: 4 Tips To Go Faster
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