Getting PR Right and Trade Fair Tips for Hardware Startups
Update: 2025-10-03
Description
In this episode, Adrian is joined by Kate, Sofeast's head of Supply Chain Management, who has just returned from IFA Berlin, Europe’s biggest consumer electronics trade fair. Together, they share key takeaways from the event, focusing on how PR can make or break your trade fair success. This episode offers actionable advice on getting media coverage, generating leads, and making the most out of your investment in trade shows.
Episode Sections:
00:00 – Intro
01:11 – First Impressions of IFA Berlin
05:01 – Why PR Preparation Matters
10:16 – Capturing Leads & Pre-Orders
13:46 – IFA vs. CES Traffic
16:31 – Tools, Takeaways & What’s Next
18:41 – End | Wrap-Up
Related content...
- How To Get More Out Of A China Trade Fair Visit For Importers
- How To Fight Back Against Fake Goods In China Trade Shows
- The Evolution of Hong Kong Trade Shows
- China Trade Shows: Don’t Get Your New Product Designs Stolen
- Check out the Artronic Komutr we were supporting: Komutr.io
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