Most chiros don’t hire physios, and most physios avoid working with chiros. But what if that mindset is costing you millions? In this episode of The Clinic Boss Show, Rick Lau interviews Aaron Binstock, chiropractor and co-founder of Strive Health & Performance, who built a 35-person multi-disciplinary team that scaled from $500K in year one to over $1M by year three.

Aaron breaks down exactly why patients quit after just 3 visits, how he fixes it with treatment plans, and the real reason most new grads fail to implement them. You’ll also learn why your EMR is more than software (and how Jane helps him recruit), the top 3 money leaks killing clinic profits, and why waiting until you’re fully booked before hiring is a huge mistake.

Aaron also shares how shadowing new hires before day one changed his onboarding, why second-service bookings drive patient lifetime value, and how building a diverse, ego-free team unlocked growth that solo practices can’t replicate.

If you’re scaling to $1M or building a real clinic business, not just a caseload, this episode is your tactical playbook.

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Chapters

(01:00 ) Introduction to Aaron Binstock and Strive Health

(10:05 ) The Importance of Treatment Planning

(16:56 ) Recruitment Strategies for a Successful Practice

(29:30 ) Mentorship and Recruitment Strategies

(38:02 ) Tech Stack and EMR Utilization

(46:58 ) Implementing Treatment Plans