Meg MacPherson is the co-owner of Articulate Design, a studio that helps health clinics create spaces that feel amazing and perform even better.

In this episode, Meg breaks down how design impacts every part of your clinic, from floor plan to patient experience. She shares why younger patients are choosing open rooms over private ones, how even your lighting can affect patient outcomes, and the most common floor plan mistakes that hurt growth.We also talk about whether beautiful modern clinics actually cost more to build, how thoughtful design influences staff performance, and what today’s patients expect the moment they walk in the door. Meg explains how to design a front desk that builds trust and drives retention, why the shape of your space matters more than you think, and how to make both 800 and 2,000 square feet feel high-end, functional, and profitable.Whether you’re building, renovating, or just want to elevate your clinic experience, this episode is full of practical insights you can use.

>> Free training for clinic owners: clinicowner.com

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Chapters

(01:00 ) From Physiotherapy to Design: A Journey Unfolds

(04:11 ) The Role of Design in Healthcare Spaces

(06:58 ) Creating Unique Patient Experiences

(09:49 ) Designing for Staff and Patient Needs

(13:12 ) Innovative Clinic Layouts and Functionality

(16:11 ) The Importance of Reception Areas

(18:47 ) Challenging Traditional Front Desk Concepts

(22:04 ) Maximizing Space and Efficiency in Clinics

(25:00 ) Cost Considerations in Clinic Design

(34:34 ) Designing Modern Clinics: The Foundation

(37:03 ) Understanding Brand Identity in Clinic Design

(40:45 ) Open vs. Closed Treatment Rooms: Finding Balance

(43:31 ) Maximizing Small Spaces: Innovative Layouts

(47:10 ) Creating Welcoming Reception Areas

(52:57 ) The Importance of Lighting in Clinic Design

(57:06 ) Streamlining the Design Process for Clinics

Want a clinic layout that looks great and makes more money? It’s a favorite among community members. Get $1,000 off with Articulate Design  using code ACCELERATExAD.