Choosing Alignment and Building a Luxury Loungewear Company using TikTok with Jen DeAngelis
Description
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Follow Jen:
https://www.instagram.com/jendeangelis/
https://www.tiktok.com/@jenndeangelis?
Follow 1987:
https://www.instagram.com/1987active/
https://www.tiktok.com/@1987active?
About Jen: Jen DeAngelis is a 2x CEO, HBO Max cast member of “12 Dates of Christmas” and founder of @1987active — limited edition loungewear for trendsetters. Jen launched her first company out of UC Berkeley during her time as an MBA candidate through winning the UC LAUNCH Demo Day, the UC Berkeley Entrepreneurship grant, and acceptance into the TechStars/Blackstone program. Prior to becoming an entrepreneur, Jen led the digital strategy for Fortune 500 companies and Instagram coverage for red carpet events such as the Golden Globes. Jen is a UCLA alumna and has dedicated time to philanthropic pursuits such as her time as a Haas Beyond Yourself Fellow and Peace Corps Volunteer.
What we talked about:
In this discussion with Fashion Entrepreneur and Social Media influencer Jen DeAngelis, we learn what it takes to cultivate a personal brand, create a product brand from scratch, and how to spark joy within your audience on a regular basis. Jen also takes us through her deep experience in digital production, from content creation in the early years of Youtube to her dominant position on TikTok and Instagram today (and Jen shares a ton of actionable info that you can immediately apply to your platform-building efforts). We also dive into some very relatable hurdles Jen had to overcome in her career, both external and internal, that enabled her to conquer imposter syndrome by creating an alignment focused, mission based lifestyle.
So, if you’re curious about what it takes to build a clothing brand from scratch, solve for the entire supply chain and still have the wherewithal to dominate TIk Tok and TV. .. Please listen in with us as we learn from someone who’s really doing it, right now… without further ado, let’s make friends with Jennifer DeAngelis.