Connect with Des: 

https://www.instagram.com/itsurdestinee/

des@uncommoncollective.co

In this episode: 

In this conversation with recent recipient of Forbes “30 under 30” recognition​​ for her expertise in marketing and advertising, we have expert publicist Des Dickerson explain her refreshing approach to taking on clients: niching down so that she can focus only on those that share her values and that she believes she can serve well.  In that spirit, Des opens her playbook up to us and shares the exact strategy she followed to get the Forbes honor, as well as her producership at the Dr. Phil Show, and perhaps most informative of all, she lets us in on THE most organized approach to mining Instagram that we’ve ever heard. So, if you’re interested in learning how to master the newest communications platforms or are curious to learn what gets the entrepreneurial fire going for a rockstar that could have easily pursued a fantastic career pathway that she carved for herself, please join us as we take notes from our new friend, Des Dickerson.About Des: 

With a passion for production and elevating brands, Des Dickerson is the founder of Uncommon Collective, a digital consulting agency. Des studied journalism and mass communication at Arizona State University, and she began her career in TV production, working in casting and producing roles for the “Dr. Phil” show, HGTV, Lifetime and YouTube TV. Des transitioned her production skills into the digital space in 2016, where she now specializes in digital audience acquisition, including social media strategy, influencer marketing, and public relations. Des helps the agency’s clients maximize their viewership and increase their brand credibility through strategic storytelling and strategic partnerships that achieve results. Notably, Des has fostered key collaborations with Essence, Forbes, PopSugar and Refinery29, among others, providing her clients the opportunity to expand their reach and generate revenue. Des’ expertise has led her to educate and inspire other entrepreneurs and businesses about digital trends and branding best practices. This year, Des was selected for the Forbes 30 under 30 list in the marketing and advertising category.