Martin Gratzer, Co-Developer of Biogena-One with a mission for health and well-being, to be accessible to everyone joins eCommerce Radio.

Gratzer is a former Austrian champion shot putter, personal trainer of gen pop and olympic athletes as well as a biohacker since the 90’s. He was educated by the most successful strength coach of all time, Charles Poliquin.

Listen to host Eric Dye & guest Martin Gratzer discuss the following:



* So What is Biogena ONE and how did this journey begin ?

* With the success of Biogena One,, what influence does the e-commerce sector have on this success?

* You recently opened your first flagship store in L.A. directly on Abbot Kinney Boulevard/Venice, the hippest shopping street in Los Angeles. Congrats!  Tell us why this is important to you and how this supports your e-commerce business?

* Let’s come back to the topic of e-commerce  – tell us how e-commerce drives your brand and how to excel in E-Commerce within the green and wellness space, especially with so much competition?

* What do you think about “old-school marketing” compared to e-commerce marketing?





BIOGENA has made it its mission to make health and well-being accessible to everyone. Founded in 2006 by Albert Schmidbauer, BIOGENA now works with more than 20,000 doctors and therapists worldwide. More than 700,000 users from over 70 countries – and the trend is rising in every respect – place their trust in BIOGENA. In the USA, they are one of the very few European brands to be approved as a micronutrient partner with the largest B2B platforms such as emerson® ecologics & Fullscript (70,000 healthcare professionals) and WholeScripts (20,000 healthcare professionals). In the meantime, platforms are already actively approaching BIOGENA.

They are primarily known for over 260 premium micronutrient preparations, which are manufactured at their company site according to the pure substance principle with the highest safety and quality criteria. Production according to the pure substance principle means that we concentrate purely on active ingredients and refrain from using artificial additives, anti-caking agents, colorants and the like.

In recent years, they have continuously expanded their portfolio to include health centers such as BIOGENA PLAZAS and now also the first biohacking labs. The demand is already enormous. Osteoporosis prophylaxis, medical diagnostics and medical beauty round off their portfolio. They will also be focusing intensively on the topic of stress in the coming months.

They claim their science-based products are the key to their success. The 25-strong BIOGENA science team, consisting of biologists, pharmacists and nutritionists, among others, has set itself the goal of researching and developing sustainable products and services. BIOGENA also works together with institutions and university research facilities and supports specific research projects and studies in this context. The resulting findings are directly incorporated into BIOGENA’s well-known, highly effective formulations.



Website: https://biogena-one.com

Social Media Links:

Facebook (US): https://www.facebook.com/BiogenaUS

Facebook: https://www.facebook.com/biogena.one

Instagram: https://www.instagram.com/biogena.one