Clinique: How to Use AI, TikTok & Personalisation to Dominate the Beauty Industry

Update: 2025-07-03

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What happens when an iconic heritage beauty brand meets cutting-edge AI and TikTok trends?

Recorded live at Shoptalk Europe in Barcelona, this special episode welcomes Karen Ehrlich, VP/GM, Skin Care, Estée Lauder Companies UK & Ireland! She dives into digital innovation, personalised beauty marketing, and how iconic brands like Clinique stay ahead in today’s fast-moving retail landscape.

In this episode, you’ll learn:

- How Clinique’s AI-powered tools like 'Clinical Reality' redefine personalisation

- The power of consumer-first marketing strategies and why understanding behaviours beats demographics

- The secrets behind viral products like 'Black Honey Lipstick' and creating shareable brand experiences

- How trends like 'Skinimalism' and 'Glass Skin' are transforming beauty marketing across generations

- Why TikTok is crucial for connecting with Gen Z & Millennials, and how Estee Lauder drives organic buzz

Whether you’re in beauty, retail, or just love seeing brands push boundaries, this episode is packed with must-know insights and fresh ideas straight from the top of the industry!

Connect with Karen:

https://www.linkedin.com/in/karen-ehrlich/

Katie Street:

https://www.linkedin.com/in/katiestreet/

https://www.instagram.com/streetmate/

Marketing in The Madness

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https://www.linkedin.com/company/marketing-in-the-madness-podcast/

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