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What happens when a fashion brand thinks like a tech company? At Shoptalk Europe, Katie sits down with Mark Ralea, General Manager of Fabletics Europe, to find out how this fast-growing activewear brand is disrupting the retail game - from AI-powered personalisation to immersive, experience-led stores.



Together, they unpacked:

 

Subscription models create deeper customer relationships - Mark explains how Fabletics’ recurring model drives predictable revenue, reduces overstock, and builds genuine customer relationships.



Owning your tech stack gives you superpowers - From proprietary onboarding quizzes to omnichannel experiences and AI recommendations, Fabletics is built on in-house innovation.



Build an Experience - Mark shares plans for a 900m² flagship wellness store -think reformer Pilates, cryo chambers, and nutrition bars. Katie’s take? “This is the future of retail - not just selling, but creating something people want to visit.”



This conversation with Mark Ralea isn’t just about athleisure -  it’s a masterclass in how to build a future-proof brand. From flipping the fashion retail model on its head with subscriptions, to creating community through experience-led retail, Fabletics isn’t playing by old rules - they’re writing new ones.



Tech alone doesn’t drive loyalty. It’s the human-first thinking behind the product recommendations, personalisation, and brand partnerships that creates real connection. 

Connect with Mark:

https://www.linkedin.com/in/mark-ralea/

Katie Street:

https://www.linkedin.com/in/katiestreet/

https://www.instagram.com/streetmate/



Marketing in The Madness

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https://www.linkedin.com/company/marketing-in-the-madness-podcast/

https://www.instagram.com/marketinginthemadness/

Follow Street Agency:

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