How Joe Glover Built a 50K+ Marketing Community Without the Fake Engagement

Update: 2025-07-22

Description

What does it really take to cut through the noise in today’s marketing world?

In this episode, Katie Street sits down with Joe Glover - founder of The Marketing Meetup, LinkedIn legend, and all-round positively lovely human - to talk about the power of showing up as your ACTUAL self, building communities with meaning, and why kindness (and proactivity!) might just be the most underrated growth hacks out there.

Whether you're trying to grow an audience, build a brand, or stay sane in the midst of marketing madness - this episode hits different.

These are the key takeaways of this episode, and WHY they matter:

- Kindness isn’t just a value (it can be your strategy) - Joe built The Marketing Meetup into a global community of over 50,000 by putting people first. No egos. No job title snobbery. Just human-to-human connection, with “positively lovely” baked in from day one. That's all we're here for!

- Don’t just wait to be chosen. Knock on the damn door - From showing up in a suit with his CV at age 16, to running 4 events a month on his own, Joe proves that proactivity beats perfection every time. Never ask for permission.

- Content fatigue is real. But honesty still wins - Katie and Joe unpack the rise of fake engagement, AI content spam, and why the most viral posts aren’t always the most valuable. Your most powerful tool? Being human!

- Your audience now lives on LinkedIn, YouTube & TikTok - As AI changes how we search, discover, and buy, marketers need to rethink everything from attribution to content hubs. Your social channels are the new front door. No one is looking at your website first anymore.

Whether you're scaling a marketing team, building a brand, or just trying to stay ahead of the madness, this episode is full with practical wisdom and good energy!

Don't forget to hit subscribe, drop us a comment so we can keep making wonderful content like this. And let us know, what’s YOUR version of positively lovely marketing?