How to Protect Your Business: Anthony Verna Discusses Intellectual Property

In this episode of 'Locally Owned,' we explore the critical topic of protecting your intellectual property with expert Anthony Verna, an intellectual property attorney. Whether you're an artist, entrepreneur, or inventor, understanding the nuances of IP can empower you to secure your creative destiny. Anthony shares his journey from computer science to IP law, highlighting the importance of patents, trademarks, and copyrights. Learn practical tips for safeguarding your business ideas, trademarks, and artistic creations, alongside real-world advice for small business owners. Don't miss the insights on how modern marketing techniques like podcasting and blogging can further bolster your brand's protection.

00:00 Introduction to Intellectual Property
01:04 Meet Anthony Verna: From Computer Science to Law
05:16 The Journey into Intellectual Property Law
06:00 Understanding Intellectual Property: Patents, Trademarks, and Copyrights
09:57 The Importance of Copyright Registration
14:18 Trademarks and Branding
18:28 Anthony's Path to Starting His Own Firm
24:37 Lessons from Partnership and Building a Team
32:02 Meet the Team: Key Players in the Practice
32:13 The Role of a Patent Agent
32:54 Litigation Assistant: More Than Just a Title
34:00 Serendipitous Meeting with Judy Endian
36:05 Copyright Infringement: Real-Life Horror Stories
39:36 Navigating Competitor Keywords and False Advertising
43:53 The Importance of Intellectual Property Protection
45:16 How to Protect Your Ideas and Innovations
50:03 The Challenges of Patent Infringement Cases
51:49 Embracing Modern Marketing: Podcasting and Blogging
56:32 Lessons Learned: Reflecting on Past Cases
01:00:59 The Future of AI in Intellectual Property
01:03:57 Steps to Apply for a Patent
01:06:32 Conclusion: The Journey of an IP Lawyer

Link for Invention Submission: 
https://vernalaw.com/verna-law-p-c-invention-submission-for-patent/