From Humble Beginnings to Local Fame: The Success Story of Rug Works

In this episode of 'Locally Owned,' the host interviews Scott and Miranda from Rug Works, a family-run business that has transformed the rug cleaning industry. From a modest carpet cleaning operation, the couple expanded into high-end textile cleaning, garnering nearly a million social media followers and becoming renowned for their expertise and educational outreach. They discuss their journey, passion for customer service, and the importance of education in their business model. The conversation also covers the transition from carpet cleaning to specialized rug care, their innovative receiving program for high-end rugs, and the role of social media in their growth. Their story highlights how passion, education, and strategic innovation can drive business success.

00:00 Introduction to Scott and Miranda's Journey
01:30 The Beginnings of Rug Works
04:15 Scott's Early Career and Family Influence
06:13 Transition to High-End Residential Cleaning
13:10 The Birth of Rug Works
16:34 Miranda's Role and Corporate Background
23:11 Scott's Rug Cleaning Education
35:16 Scaling the Business and Overcoming Challenges
39:59 Raising Prices and Testing the Waters
40:34 Collaborating with Competitors
41:34 Specializing in Rug Cleaning
42:22 Introducing Fiber Protectors
44:14 Creating a Niche Receiving Program
51:13 The Power of Social Media
55:28 Educational Outreach and Industry Impact
01:11:13 Intuitive Business Guidance
01:19:13 Final Thoughts and Reflections