How to Make Your Personality Your Brand

In this episode of 'Locally Owned,' host Dave interviews Johnny Juan Ortiz, a dynamic speaker, community leader, and founder of Fun Life Coaching. With decades of experience in mortgage lending, real estate coaching, and community leadership, Johnny shares how his charisma and faith-driven approach to business have fueled his success. From his early days working in a restaurant to launching coaching communities and becoming a certified Ziglar Legacy coach, Johnny provides valuable insights on turning personality into a powerful brand. Tune in to hear Johnny's journey, his strategies for sales success, and his advice for aspiring entrepreneurs.

00:00 Introduction to Johnny Juan Ortiz
01:51 Johnny's Early Life and Career Beginnings
03:46 From Serving Tables to Sales Success
05:53 Transition to Timeshare and Commission Sales
08:45 Mastering the Art of Likability in Sales
16:53 Journey into Real Estate and Mortgage Lending
23:23 The Value of Coaching and Mentorship
32:00 Overcoming the Fear of Charging for Services
32:37 Building Confidence Through Success
36:56 The Importance of Self-Belief and Leadership
39:44 Connecting with Your Future Self
49:12 The Role of Faith in Achieving Success
54:02 The Value of Coaching and Certification
01:03:38 Final Thoughts and Encouragement